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Customer Analytics & Insights for Data-Driven Marketing Teams

Unlock the value of your first-party data for optimal campaign performance. From custom persona generation to customer data enrichment and beyond, Decile provides the insights needed for a profitable, data-centric strategy.

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Advanced Analytics You Won’t Find Anywhere Else

Uncover insights that improve customer LTV and power profitable growth. Utilize pre-built charts, or create a custom visualization from scratch to analyze any question you might have about your customers.

Customer Data Enrichment

Your customer data…but better. Bring together your own first-party customer data with hundreds of attributes to understand your customers beyond the transaction and discover trends within your customer base. Identify what matters to your customers and how to reach them, for an enhanced personalization strategy that can be implemented immediately. Build more efficient targeting strategies that reduce marketing waste and maximize revenue. Includes demographic, psychographic and behavioral insights at the person level.

Persona Generation

Identify your top customer groups with AI-generated brand personas. Decile utilizes enriched customer data to analyze millions of data points and discover brand-specific personas in just minutes. These personas are hyper-specific to your brand and can be put to use from day one for a powerful, personalized customer experience.

Customer Behavior Analytics

Beyond understanding who your customers are, Decile examines customer behavior. Answer questions like: which product is customer x likely to purchase next, and when? Which acquisition products bring in high LTV customers? Which products are often purchased together? Which products are often repurchased and how often? Which customers are discount sensitive? How does retention differ between customer segments? Which customers deliver the best LTV:CAC ratio?

Predictive Insights

Understand the future lifetime value of newly acquired customers - all in real time. You no longer have to wait months to see whether your campaign attracted high value customers. Predictive algorithms analyze how much a customer is likely to spend, so you can pivot campaigns as needed to maximize your return on ad spend.

Customer Segment Comparisons

See a side-by-side comparison of virtually any customer group. Identify differences between personas, high LTV vs. the average customer, repeat vs. one-time customers, discount vs. full price customers, lifecycle stages, customers acquired from each of your marketing channels, and so much more. See how groups differ in LTV, AOV, demographics, product preferences, and acquisition channels.

Segmentation & Activation

Now that you’ve analyzed your customer data, you can make strategic decisions on which groups to target and how to reach them with messaging and timing that will convert. Send these segments directly to your marketing platforms with a single click, and reduce the time it takes to find and retain your ideal customers. See all direct integrations.   

Client Testimonials

Hexclad
    Hexclad

    Decile is a game changer. For a business on Shopify, this is a master unlock - we can answer questions we've had for years in minutes. The team is great, the UI is top notch, and the Acxiom data is a great addition to paid targeting. Everything I wanted when I was using an enterprise CDP is available in Decile. I've already told so many contacts in the industry - this is the next big tool in the Shopify ecosystem.

    Cymbiotika
      Cymbiotika

      I recommend Decile to all my friends in the ecom space. Their platform provides a ton of information on virtually anything you need to know about your customers, and the best part is that they have data professionals that will help you sift through the data.

      Flag & Anthem
        Flag & Anthem

        I want all of my Shopify friends and none of my competitors to know about Decile. Not only was I able to answer a master list of 25 CRM questions (which had gone unanswered for MONTHS) within an hour of our data being uploaded, but I was able to action on many of them and push audiences to my media platforms the same day. For a small team with no dedicated analysts, this has truly been a game-changer.

        Caddis Eye Appliances
          Caddis Eye Appliances

          We LOVE Decile. Not only is the tool easy to use and capable of answering many questions that empower us to run our business more thoughtfully, but the team is incredible. They are true partners who have taken the time to understand our business and our goals while helping us make the most of this tool. I can't imagine life without them at this point and would wholeheartedly recommend to anyone.

          Miami Heat
            Miami Heat

            The Miami HEAT e-commerce business has grown substantially, with Decile as the lantern helping to light the way forward.

            Ursa Major
              Ursa Major

              Decile gives us a more accurate representation of our data and the team has helped us reach greater marketing spend efficiencies than ever before. The insights we have unlocked are helping guide high-level strategic thinking and allow marketing and finance to collaborate more effectively. It’s a great partnership!

              Pepper
                Pepper

                Decile has truly revolutionized our business operations. As an organization operating without the luxury of an in-house data analytics team, Decile has seamlessly stepped into that role for us. Our dedicated representative, Roman, has not just been a service provider, but an integral part of our team. His exceptional dedication and expertise have consistently exceeded our expectations. Having Roman and Decile by our side has empowered us to make data-driven decisions that have positively influenced our business outcomes.

                WÜSTHOF
                  WÜSTHOF

                  Decile is the first company to truly democratize customer data platforms. Decile gives you the functionality of a massive enterprise CDP, the ease of a straightforward Shopify integration, and a talented analyst who works directly as an extension of your team -- all without a massive price tag.

                  Rifle Paper Co.
                    Rifle Paper Co.

                    Decile has been an incredible CRM tool for our small brand. The app itself is easily self-serviced, with any number of reports easily created. The support team is incredible (Roman!) and he is very fast and proactive in getting back to us. I have looked into other tools for this, but we are so happy with our service and the data we are getting that we have stayed with Decile for a few years now.

                    Nordic Naturals
                      Nordic Naturals

                      Designation

                      Decile provides incredibly detailed data on our audience. The tool and the Decile people (shout out Roman) have helped us with our audience targeting and segmentation, campaign planning and much more. Very powerful tool for brands looking to take their data analytics to another level.

                      Spanx
                        Spanx

                        Decile analytics provides clear & actionable insights into customer behaviors and attributes.

                        Kinn
                          Kinn

                          We’ve been searching for a solution like Decile for quite some time, and Alex and Bianca have been incredible in helping us uncover valuable insights to achieve our brand’s KPI goals and enhance our retention strategies. I especially appreciate the comparative analytics and sequential purchase data. I highly recommend Decile to anyone seeking in-depth customer journey analytics!

                          Voluspa
                            Voluspa

                            We have really found value in Decile Analytics, especially with the support of their customer success team. They have helped us navigate the platform, and uncover and visualize data that has had a direct impact on business. They have really integrated as a part of our team and have been a great value add!

                            Arey
                              Arey

                              A must-have for brands looking for an easy way to dive into their Shopify analytics. Decile makes it much easier to pull essential data that can be easily overlooked within the Shopify platform. The audience creation tool has been helpful with creating custom audiences for our ad platforms. We no longer have to export and import CSV files; Decile does it automatically to all of our major ad platforms with just a click of a button.

                              Brooklinen
                                Brooklinen

                                Decile's persona analysis capabilities give us key business insights into our customers' behavior and interests which help support personalizing our marketing strategy.

                                Wildfang
                                  Wildfang

                                  Our theme for the year is driving smart sales, which delivers top line growth that makes you noticed in the industry, but also helps build a strong foundation to the bottom line. With the infusion of Decile into our business, our capabilities and access to how we're doing that has been elevated and allowed us to make better, and faster, decisions that deliver on that focus.

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