Decile

Customer Analytics for
Data-Driven Marketing Teams

Unlock the value of your first-party data for optimal campaign performance. From custom persona generation to customer data enrichment and beyond, Decile provides the insights needed for a profitable, data-centric strategy.

Decile AI-generated Brand Personas Dashboard

Understand & Predict Customer Behavior

Discover customer behavior analytics built for e-commerce growth. Generate personas, predict LTV, and activate segments with a single click.

Customer Data Enrichment

Unify your own first-party data with hundreds of attributes to understand your customers beyond the transaction.

Access customer data enrichment, with demographic, psychographic and behavioral insights at the person level.

Discover trends within your customer base, identify what matters to them, and reach them with enhanced personalization strategies.

Target more strategically for reduced marketing waste and maximum revenue.

AI-Generated Personas

Identify your top customer groups with brand persona generation.

Access customized, brand-specific personas in minutes.

Decile's AI utilizes enriched customer data to analyze millions of data points - for highly accurate and hyper-specific persona generation.

Put them to use from day one for a powerful, personalized customer experience.

Customer Behavior Analytics

Examine how your customers interact with your brand, and where your customers are in the lifecycle.

Answer questions like:
Which product is customer x likely to purchase next, and when? Which acquisition products bring in high LTV customers? Which products are often purchased together? Which products are often repurchased and how often? Which customers are discount sensitive? How does retention differ between customer segments? Which customers deliver the best LTV:CAC ratio?

Predict LTV & Future Behavior

Understand the future lifetime value of newly acquired customers - all in real time.

You no longer have to wait months to see whether your campaign attracted high value customers.

Predictive modeling capabilities analyze LTV, churn risk, repurchase behavior and more.

Optimize campaigns as needed to maximize your return on ad spend.

Compare Customer Segments

See a side-by-side comparison of virtually any customer group.

Identify differences between virtually any customer segment:

Personas, high LTV vs. average customers, repeat vs. one-time customers, discount vs. full price customers, lifecycle stages, and so much more.

See how groups differ in LTV, AOV, demographics, product preferences, and acquisition channels.

Segmentation & Activation

Advanced segmentation and audience activation. Integrate directly with marketing & advertising platforms.

Make strategic decisions on which groups to target and how to reach them.

Send audience segments directly to your marketing platforms. Reduce the time it takes to find and retain your ideal customers.

See all integrations

Client Testimonials

FAQ

What is customer analytics?

Customer analytics involves collecting and analyzing customer data to understand behaviors, preferences, and value. It helps ecommerce brands improve targeting, retention, and profitability.

Decile enriches first-party customer data for a fuller understanding of your customer base, and provides dynamic segmentation on any dimension. This enables brands to personalize marketing and product strategies. 

You can uncover your most valuable customers, define brand personas, predict churn, identify acquisition channels that drive LTV, and analyze customer behaviors by demographics, geography, and more. 

Get Started!

Improve LTV & scale profitably with insights from Decile. Schedule a demo today to get started.

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