Customer Analytics & Insights for Data-Driven Marketing Teams

Unlock the value of your first-party data for optimal campaign performance. From custom persona generation to customer data enrichment and beyond, Decile provides the insights needed for a profitable, data-centric strategy.

Decile Brand Personas

Advanced Analytics
You Won't Find Anywhere Else

Uncover insights that improve customer LTV and power profitable growth. Utilize pre-built charts, or create a custom visualization from scratch to analyze any question you might have about your customers.

Customer Data Enrichment

Bring together your own first-party customer data with hundreds of attributes to understand your customers beyond the transaction.
Discover trends within your customer base, identify what matters to them, and reach them with enhanced personalization strategies. Target more strategically for reduced marketing waste and maximum revenue.

Includes demographic, psychographic and behavioral insights at the person level.

Persona Generation

Identify your top customer groups with AI-generated brand personas.
Decile utilizes enriched customer data to analyze millions of data points and discover brand-specific personas in just minutes. These personas are hyper-specific to your brand and can be put to use from day one for a powerful, personalized customer experience.

Customer Behavior Analytics

Examine how your customers interact with your brand.
Answer questions like:
Which product is customer x likely to purchase next, and when? Which acquisition products bring in high LTV customers? Which products are often purchased together? Which products are often repurchased and how often? Which customers are discount sensitive? How does retention differ between customer segments? Which customers deliver the best LTV:CAC ratio?

Predictive Analytics

Understand the future lifetime value of newly acquired customers - all in real time.
You no longer have to wait months to see whether your campaign attracted high value customers. Predictive algorithms analyze how much a customer is likely to spend, so you can pivot campaigns as needed to maximize your return on ad spend.

Customer Segment Comparisons

See a side-by-side comparison of virtually any customer group.
 Identify differences between personas, high LTV vs. the average customer, repeat vs. one-time customers, discount vs. full price customers, lifecycle stages, customers acquired from each of your marketing channels, and so much more. See how groups differ in LTV, AOV, demographics, product preferences, and acquisition channels.

Segmentation & Activation

Advanced segmentation, and activation directly to your marketing platforms - right from Decile.
Now that you’ve analyzed your customer data, you can make strategic decisions on which groups to target and how to reach them with messaging and timing that will convert. Send these segments directly to your marketing platforms with a single click, and reduce the time it takes to find and retain your ideal customers.
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