Product Analytics Tools to Guide the Next Purchase

Position your products proactively to encourage your customers’ next purchase. Understand which products drive the most profitability, top acquisition products, hero products and more.

Game-Changing Product Analytics

Analyze product trends for a profitable product strategy.

Hero Products

Your hero products aren’t always the ones that acquire most customers, or even those that bring in a strong first purchase AOV. Decile’s holistic approach looks at the full picture, so you can identify which products lead to the best profitability and customer lifetime value. A simple change like in products featured on the website or in marketing can make a big impact.  

Product Sequencing

See which products a customer is likely to purchase next based on previous orders. Tailor remarketing campaigns to feature the next products in sequence. Pair this with customer lifecycles for perfectly timed messaging.  

Product Bundling

Identifying products which are commonly purchased together to drive incremental revenue. Include these as bundling options, or as add-ons in the checkout process. Plus - uncover which products are typically purchased independently, and which act as substitutes for one another.  

Subscriptions

You may already have customers who are acting like subscribers, coming back again and again to repurchase. Or maybe you’re looking to enhance or jumpstart your subscription program. Insights like repurchase frequency, subscriber conversion rates, and which campaigns are most successful in acquiring new subscribers can help you finetune your subscription offering.  

Refunds

Which products are being refunded at a greater rate? How does this affect profitability? What trends do we see in products and customers with a high refund percentage? Decile’s refunds reports help you better understand highly refunded products so you can better navigate solutions.  

Product Trends

Discover product trends, like which are driving most revenue, which products appeal to specific personas, and how your product mix has changed over time. Utilize seasonal trends to anticipate inventory needs and see how new product launches impact existing products.

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