As we dive into an uncertain Q2, you may be wondering how your first quarter metrics compare to industry averages. Check out how your peers performed.
1st Order Payback
The percentage of customer acquisition costs that have been paid back by the first order.
Home Goods: 218%
Fashion & Apparel: 162%
Health & Beauty: 94%
Supplements: 82%
Food & Beverage: 122%
AOV
Average order value for orders placed in Q1 2025.
Home Goods: $266
Fashion & Apparel: $191
Health & Beauty: $151
Supplements: $70
Food & Beverage: $69
Revenue Per Customer
Revenue per customer is measured as total revenue / total customers who purchased within Q1.
Home Goods: $353
Fashion & Apparel: $220
Health & Beauty: $181
Supplements: $90
Food & Beverage: $85
New v. Returning Ratio
>1 means that there are more new than returning customers during this period.
Home Goods: 2.48 (more new customers)
Fashion & Apparel: 1.33 (more new customers)
Health & Beauty: 1.21 (more new customers)
Supplements: 0.81 (more returning customers)
Food & Beverage: 0.88 (more returning customers)
Purchase Frequency
Measured as total orders / total customers who purchased in Q1.
Home Goods: 1.2
Fashion & Apparel: 1.1
Health & Beauty: 1.2
Supplements: 1.3
Food & Beverage: 1.2
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