Still Focusing on CPA? It’s Time to Switch to an LTV:CAC...
Brands focused solely on growing top line revenue and customer count have struggled. Align your teams on...
Personalization with Personas
What is Personalized Marketing? Understanding your customer is essential to success in the increasingly competitive & complex...
Still Offering the Same 20% Discount?
Are you discounting strategically? Ask yourself these questions to create a value-based promotional calendar that will help...
Creating a Customer-Centric E-commerce Experience
Despite challenges that many e-commerce brands have seen this year, those supported by Decile's analytics have seen...
Marketers! Take back control of your brand’s first-party data
What should marketers do to maximize their holiday marketing efforts? We share our top strategies to a...
Shopify Store App
Decile recently launched in the Shopify App Store to better support small and mid-sized businesses. Check it...
What you need to know about Decile’s Customer Data and Analytics...
Check out Ecommerce Tech's full review of Decile: Customer Data and Analytics Platform with a Success Team...
5 Ways Decile is Satisfying Every E-commerce Marketer’s Holiday Wish List
Overwhelmed by all the new variables to consider this holiday season? Decile addresses these challenges and outlines...
The Digital Ecosystem Is Changing, So Should The Way E-commerce Merchants...
A new approach to calculating CAC, best practice methods to apply this metric in your business planning,...
How to adapt your digital advertising tactics in the new privacy...
Privacy changes long discussed in advertising circles are beginning to roll out, threatening the common retargeting and...