Modern Customer Data Platform (CDP): Enriched Customer Data + Advanced Analytics
What is a modern CDP? It allows you to leverage the benefits of a traditional CDP, with...
5 Tips for a Killer Discount Strategy
Create an unbeatable discount strategy with these 5 simple tips for increased customer lifetime value. Site wide...
Improving Marketing Outcomes with Practical AI Applications
Text-generating tools powered by machines have been front and center in recent months, shining a spotlight on...
Take your SMS Marketing Strategy to the Next Level
2022 was the year of SMS marketing. Consider these best practices to get even smarter about your...
Persona Mapping & Product Affinity – A Marketing Match Made in...
We know about the importance of personas in your personalization strategy. But how those personas change over...
Decile Product Release: Attentive Integration
Decile is excited to announce the latest addition of the Attentive SMS messaging platform to our Integrations...
Still Focusing on CPA? It’s Time to Switch to an LTV:CAC...
Brands focused solely on growing top line revenue and customer count have struggled. Align your teams on...
Personalization with Personas
What is Personalized Marketing? Understanding your customer is essential to success in the increasingly competitive & complex...
Still Offering the Same 20% Discount?
Are you discounting strategically? Ask yourself these questions to create a value-based promotional calendar that will help...
Creating a Customer-Centric E-commerce Experience
Despite challenges that many e-commerce brands have seen this year, those supported by Decile's analytics have seen...