Decile, an advanced analytics platform that drives customer lifetime value, today announced the launch of a two-way data integration with leading email service providers. This integration grants marketers access to powerful predictive insights, enriched first-party data, custom persona generation, and advanced segmentation of their email databases—providing insights on the predictive behavior of customers within their database enabling them to convert leads to customers more effectively than ever before.
With this integration, marketers can identify pre-purchasers in their database who are likely to become high-value customers by leveraging predictive analytics, ensuring more efficient segmentation and personalization – leading to more effective high value conversions. By analyzing the downstream behavior of leads, the integration allows businesses to assess the qualification of their audience and optimize campaigns with specific promotions and messaging to high value leads.
Cary Lawrence, CEO of Decile commented, “While lead lists such as email databases have certain intrinsic value, brands often struggle with identifying and targeting high-value customers within their databases – and ultimately converting them. Decile’s new integration offers the missing link for brands to classify which of their leads are worthy of targeted follow up and the source quality of those leads. Brands can now take a holistic approach to customer insights—segment their databases, track acquisition sources, and evaluate predictive metrics and downstream behaviors to personalize their marketing strategies and effectively convert high LTV pre-purchases like never before.”
Drive Effective Personalization at Scale
The two-way integrations empower brands to unlock deep customer insights and activate them in real time. Key benefits include:
- Identifying High-Value Customers Before They Purchase: Apply advanced predictive analytics to determine their potential lifetime value. This enables marketers to tailor their engagement strategies to reach high-value customers.
- Custom Persona Generation and Segmentation: Use first-party data enrichment to build detailed customer personas, improving audience segmentation and marketing precision.
- Predictive Insights on Customer Behavior: Understand product affinity by persona and analyze patterns such as second-time vs. third-time purchases to enhance retention strategies.
- Full-Loop Attribution and Campaign Optimization: Evaluate the effectiveness of email campaigns by tracking downstream behaviors and refining marketing workflows based on real outcomes.
“While we have been empowering marketers with data driven insights on their current customers for years, this new integration takes that power to a whole new level,” added Spiro Roiniotis, CTO of Decile. “Decile now offers marketers the ability to understand and target high-value pre-purchasers with personal messages, promotions, and other tactics designed to convert them. By focusing efforts on customers who have a predictively high lifetime value (LTV) or propensity to purchase, marketers can be more strategic with their approach and effective with their dollars.”
For more information or to schedule a demo, please visit https://decile.com/.
About Decile
Decile is an ecommerce analytics platform that enhances brands’ understanding of their customers using enriched first-party data and predictive analytics. With a mission to help brands grow profitably, Decile provides ecommerce brands with a fuller picture of their customers to better personalize the customer journey from day one. A recipient of Digiday’s Technology Award for Best Customer Data Platform, Decile drives improved retention and customer lifetime value for its brand partners.
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