Home Goods Brand

DECILE Customer Case Study

Home goods brand increases incremental revenue and grows high LTV persona with Decile

Home goods brand turns to Decile to understand personas within their customer base


Home goods


Decile's AI-generated Personas


Understanding brand personas based on data

Goals Met

Improved persona understanding, resulting in better targeting and revenue growth

Most valuable persona

0 %

Increase in Revenue within 8 months

0 %

digit increase in incremental revenue


Business Question

The team wanted to better understand the different personas that lived within their business, and compare against assumptions that they had made. 

The Solution

Although the largest persona was made up of 18-25 year old Urban Millennials, the most valuable persona was made up of Middle-Aged Suburban moms. This was uncovered using Decile’s AI-generated Personas.

The brand began testing older-skewing marketing and advertising platforms, and leaning into targeting for their high LTV personas.

The Results

Grew their most valuable persona by 21%

Drove 14% increase in revenue within 8 months

Eight digit increase in incremental revenue within the 8 month period

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Flag & Anthem

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