How do you stack up against industry peers? Download our 2023 Benchmarking Guide to access statistical averages for purchase behavior across four industries: fashion & apparel, food & beverage (CPG), health and beauty, and home goods.
What’s Inside?
This guide includes averages across the following categories:
- Repurchase Rate
- Purchase Frequency
- Retention Rate (percentage of customers retained over 12 month period)
- Customer LTV:CAC ratio
- First Order Payback Rate (the rate at which the cost of acquisition of the customer is covered from their first purchase)
- New vs. Returning Customer Distribution
- Average Order Value
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