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CASE STUDY

HEALTH & BEAUTY BRAND

  • Business Question

Are customers acquired with a promo code more or less likely to be high LTV /
repeat purchasers (is it worth taking the hit on the first order if they’re likely to
come back?

  • Insight Gained

A dashboard of discount vs. non-discount customers acquired was analyzed. Customers acquired with a discount have an LTV 10% higher than non-discount customers, and higher retention rates.

  • Action Taken

Ran a WELCOME10 promotion for a 10% discount to new customers.

  • Results Obtained

Increased YoY retention by 90%.

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