Industry: Home Goods & Renovation 

Business Question

With homeowners back to the new norm post-covid, Porcelanosa saw a decline in average lifetime value. There was desire for a better understanding of current customers and how to market to them. With increasing acquisition costs, it was especially important to narrow in on a qualified audience to optimize spend.

The Solution

Decile created four AI-generated personas using traits from top customers. Personas were utilized during the brand’s semi-annual sales, and during evergreen marketing efforts to improve the quality of leads.

The Result

Porcelanose saw a 22% increase in the average lifetime value compared to the year prior.