The holiday season is a critical time for e-commerce brands, and the last few have been especially unpredictable for retailers. We expect 2023 to be even more critical with consumers focused on early planning and frugality.
In this playbook, we’ll outline ways to build profitable marketing strategies, even in an uncertain climate.
Inside, you’ll find strategies to:
Increase number of purchases, basket size, and purchase frequency
Increase the number of new customers within targeted personas
Increasing LTV of returning customers
Improve customer loyalty