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Helping Brands Grow Profitably

Still Focusing on CPA? It’s Time to Switch to an LTV:CAC...

Brands focused solely on growing top line revenue and customer count have struggled. Align your teams on...

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Personalization with Personas

What is Personalized Marketing? Understanding your customer is essential to success in the increasingly competitive & complex...

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Still Offering the Same 20% Discount?

Are you discounting strategically? Ask yourself these questions to create a value-based promotional calendar that will help...

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Creating a Customer-Centric E-commerce Experience

Despite challenges that many e-commerce brands have seen this year, those supported by Decile's analytics have seen...

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Marketers! Take back control of your brand’s first-party data

What should marketers do to maximize their holiday marketing efforts? We share our top strategies to a...

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What you need to know about Decile’s Customer Data and Analytics...

Check out Ecommerce Tech's full review of Decile: Customer Data and Analytics Platform with a Success Team...

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5 Ways Decile is Satisfying Every E-commerce Marketer’s Holiday Wish List

Overwhelmed by all the new variables to consider this holiday season? Decile addresses these challenges and outlines...

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The Digital Ecosystem Is Changing, So Should The Way E-commerce Merchants...

A new approach to calculating CAC, best practice methods to apply this metric in your business planning,...

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How to adapt your digital advertising tactics in the new privacy...

Privacy changes long discussed in advertising circles are beginning to roll out, threatening the common retargeting and...

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Making Sense of Customer Retention

Explore how to find a set of customer retention metrics for e-commerce that work as living metrics...

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