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Author: Decile

Modern Customer Data Platform (CDP): Enriched Customer Data + Advanced Analytics

What is a modern CDP? It allows you to leverage the benefits of a traditional CDP, with...

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5 Tips for a Killer Discount Strategy

Create an unbeatable discount strategy with these 5 simple tips for increased customer lifetime value. Site wide...

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Improving Marketing Outcomes with Practical AI Applications

Text-generating tools powered by machines have been front and center in recent months, shining a spotlight on...

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Take your SMS Marketing Strategy to the Next Level 

2022 was the year of SMS marketing. Consider these best practices to get even smarter about your...

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Persona Mapping & Product Affinity – A Marketing Match Made in...

We know about the importance of personas in your personalization strategy. But how those personas change over...

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Decile Product Release: Attentive Integration

Decile is excited to announce the latest addition of the Attentive SMS messaging platform to our Integrations...

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Still Focusing on CPA? It’s Time to Switch to an LTV:CAC...

Brands focused solely on growing top line revenue and customer count have struggled. Align your teams on...

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Personalization with Personas

What is Personalized Marketing? Understanding your customer is essential to success in the increasingly competitive & complex...

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Still Offering the Same 20% Discount?

Are you discounting strategically? Ask yourself these questions to create a value-based promotional calendar that will help...

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Creating a Customer-Centric E-commerce Experience

Despite challenges that many e-commerce brands have seen this year, those supported by Decile's analytics have seen...

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