Supplements Seeing Healthy Ecommerce Growth
The supplement category has experienced significant growth over the years, with the pandemic only further igniting demand...
Crafting Personalized Loyalty Programs
Brands are shifting towards a more customized experience for their best customers - and personalized loyalty programs...
Predictive High Value Customer Models
Decile releases upgrade to predictive high value customers models providing marketers with deeper insights into profitable retention...
A Cookieless Future
Third-Party Cookies Are Out — How Marketers are Adapting If you’re a marketer, you’re already well aware...
Decile Named Recipient of Digiday’s Technology Awards 2023
WASHINGTON, DC.: Decile, a customer data and analytics platform built for marketers, announced that it has received...
Modern Customer Data Platform (CDP): Enriched Customer Data + Advanced Analytics
What is a modern CDP? It allows you to leverage the benefits of a traditional CDP, with...
5 Tips for a Killer Discount Strategy
Create an unbeatable discount strategy with these 5 simple tips for increased customer lifetime value. Site wide...
Improving Marketing Outcomes with Practical AI Applications
Text-generating tools powered by machines have been front and center in recent months, shining a spotlight on...
Take your SMS Marketing Strategy to the Next Level
2022 was the year of SMS marketing. Consider these best practices to get even smarter about your...
Persona Mapping & Product Affinity – A Marketing Match Made in...
We know about the importance of personas in your personalization strategy. But how those personas change over...