An advanced persona strategy helps you understand which customers are discount sensitive, which products they are likely to purchase, the right cadence of outreach that is optimal for each group, and much more. Understanding these nuances can have a major impact on the success of your marketing efforts.
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A piece of your business’s growth relies on constant evaluation of product strategy. In this playbook, we’ll help you get a better understanding of best practices for hero products, product sequencing, bundling, and subscription programs – so you can build lifetime value and drive profitability.
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Customers increasingly expect brands to provide a personalized experience, and those who deliver are experiencing faster growth. In this playbook, we’ll explore how to best determine your brand’s unique personas, and how to use them to optimize growth and remarketing efforts.
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The holiday season is a critical time for e-commerce brands, with a significant portion of revenue generated during this period alone. In this playbook, we identify ways to maximize holiday season profitability.
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Decile has teamed up with Upscribe for this joint playbook on subscription programs for e-commerce brands! Find out how to produce a steady stream of recurring revenue through subscription programs, and how to configure your program to run smoothly.
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This playbook will show you ways to use predictive analytics capabilities and SMS to maximize profitability. Learn how to leverage propensity to purchase, identify lifecycle distributions, and segment SMS & ESP campaigns.
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Because CAC can be measured in different ways depending on the availability and quality of data, it can be notoriously hard to calculate. In this white paper, we’ll address each limitations and present our solutions to each.
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Your blueprint for expanding your retention cohort and keeping customers engaged. Gain an understanding of how to tailor marketing strategy around retention principles for maximum revenue and consistent customer growth.
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Learn how to boost market share amongst high-value prospects. Get strategies needed to expand the upper sales funnel, enhance impression share, attract high-value customers, and more.
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This playbook will help you kick off the new year strong. We’ll look at how to review year-end business metrics, growth opportunities for the new year, goal setting, and LTV predictors.
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Built for the e-commerce Fashion & Apparel industry, this playbook will walk you through expert tips on how to take action on your analytics to maximize profitability. We’ll look at the top questions our fashion & apparel clients are asking, and apply a “learn, act, measure” methodology designed to help you drive growth for your business.
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Built for the e-commerce Health & Beauty industry, this playbook will walk you through expert tips on how to take action on your analytics to maximize profitability. We’ll look at the top questions our health & beauty clients are asking, and apply a “learn, act, measure” framework designed to help you drive growth for your business.